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Business /14/11/2019

Share article on building brand identity for SMEs

At each stage of each person, we will have different concerns. Always the same.

For example, when I just graduated from college, I always revolved around the question “what to do?”, a little older, my concerns (and probably of many others) also larger than one little, sometimes a little more tired, a little more troublesome. Then it will come the stage where you own a businesses and pay more and more attention to it, how to make it grow and become popular, you want it to become your pride and be loved by partners and customers. Trust me, that interest will always follow you until you touch it. Tired, trouble above is like that.

That’s it, at Chapter where I am woking at, when it comes to the brand and all the miscellaneous things related to it, we will remember the Power Team Communications. And it’s fun to see today, on November 14th, 2019, we can mention a member of the Power team Communications, an expert on beauty solutions for businesses with the brand Bigsouth Agency – Ms. Nguyen Thi Ha.

This week she shared on the topic of “Building brand identity for SMEs in Vietnam”, with the purpose of how SMEs can make a difference for their brands through a professional and effective appearance, while increasing the competitive advantage with other businesses in the same field. According to brand experts: “Over the past 15 years, the brand has become the most important competitive advantage”. Ms. Nguyen Thi Ha shared: “For marketing publications, the visual element plays a prerequisite role, simply because vision is one of the extremely sensitive senses.

  • 85% of communication is through visual.
  • Image is received 60,000 times faster than text.
  • People only remember 10% of what they hear, 20% of what they read, but can remember 80% of what they see.
  • Each day, a person can be exposed to about 6,000 different advertising images”.

With the above figures, it must be enough for us to see the immense power of image in the media, and clearly see the importance of designing a brand identity system for businesses.

Ms. Ha had a successful speaker and received much attention from member businesses as well as guests. We wish Bigsouth Agency will grow and bring more values to Vietnamese businesses.


Author: Nguyen Thi Ha (Mrs.)

Account Director: BIGSOUTH AGENCY
More than 10 years experience in branding

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